Wed, Mar 21st 2007, 09:35 Category: Commentry
SYNOPSIS: Technology is a means to an end not the end itself. We rely on technology so much that it influences our thinking and consequently some of us believe that the more technology in a website the better it is. Watch out for technology for its own sake ’“ think, cost vs. benefit.
Tue, Mar 20th 2007, 09:04 Category: e-marketing, Formulae for Profits
SYNOPSIS: A/B testing can be augmented by introducing a third component. This third, completely different, test provides a normalising function proving whether the initial A/B idea was any good in the first place.
Mon, Mar 19th 2007, 19:11 Category: SEO
SYNOPSIS: Find the right keywords, recognise that it takes time, focus on your inbound links, generate rock solid, interesting content and look for the killer idea.
Wed, Mar 14th 2007, 10:05 Category: e-marketing, Links
SYNOPSIS: What domain names should you purchase? Consider, misspellings, new products and services, keyword domains and, of course, the renewal date!
Tue, Mar 13th 2007, 19:10 Category: Design, e-marketing
SYNOPSIS: Build a better homepage with 5 quick wins. They are; how not to use your business name, locating your phone number, creating a compelling headline, using 'next' links and experimenting.
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